Anthony
L. Trendl 420 Ramblewood Drive B Glen Ellyn, IL 60137 630.890.9351
priamel (@) aol.com
objective
| employment
| education |
strengths | softwareStrategic
Marketing Communications Hard
Copy Samples Available - Two-
and four-color Brochures
- Flyers
- other
press releases
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| Objective |
| | I
am an aggressive, creative, strategic communications expert. With a hands-on attitude,
and a well-rounded understanding of writing, design, branding, image and marketing,
driven by the desire to increase sales and public awareness, I can help your organization. - Also
available for creative freelance projects
| | |
| Employment |
| | Project
Leader - Communication Manager, 2006-2006 Blue
Cross Blue Shield of Illinois (contractor through TekSystems) - Strategic
lead to promote ITG services to 17,000 employee network
- Developed
a schedule, plans, and processes for content highlighting ITG on company intranet
- Created
efficient, economical processes for the production of ITG communication vehicles
- Increased
quality and helped reduced production cost (66%) for a series of internally published
monthly newsletters
Information
Systems
Communications Manager, 2005-2005 Hewitt
Associates - Developed
2006 internal communication plan
- Oversaw
communication from IS to the firm, including major IS projects/change initiatives
and ongoing operational information
- Produced
global teleconference for 1,400 associates
- Provided
templates, tools, resources, and consulting to help IS associates
- Provided
communication counsel, support, and training to IS associates interacting with
external audiences
- Managed
the IS communication infrastructure/vehicles, including large IS meetings, monthly
IS updates, strategic practice leader communications, and ongoing tactical communications
- Created
and streamlined communication processes
- Wove
key messages into ongoing communication channels and ensure synergy between firm
and practice communications
- Acted
as liaison from IS organization to the intranet
Senior
Communications Manager, 2004-2005 Aetna - Managed
communications for the international division (Aetna
Global Benefits) of major insurance corporation
- Created
communications strategy and calendar, including public relations, internet and
e-communications
- Developed
and published series of segment-specific e-newsletters
- Responsible
for internal communications, educating and tooling domestic and international
sales force with materials focused on cross-selling products
- Managed
projects within marketing department, working throughout the company to build
relationships to promote company brand
- Responsible
for internally created content on division's intranet and internet areas
Freelance
Writer/Communications Consultant, 1996-present Trendl
Communications clients include
| |
| - Manage
contractors, internal staff per project, freelancers, print brokers, printers
- Planned
corporate training video in conjunction with IBM and Allegiance Healthcare
- Wrote
content for 100-page section of the Allegiance Healthcare intranet site. Hits
grew 650%.
- Researched/wrote
international line of tech sell sheets
- Wrote
news releases, print ads for assorted clients
- Developed
and wrote online bookstore
for international bookseller
- Edited
insurance policies and RFPs
- Developed
and managed production of scientific marketing brochures used in 66 countries
- Managed
editorial and pre-press preparation of 2.1 million piece/month catalogs
- Wrote
www.digitalwizard.com for InstallShield, 100-page web page content with help section
- Edited
and wrote content for several regional books on interior design
- Provided
marketing communications consultation for heavy equipment manufacturer
- Edited
books on leadership style and American culture
| Director
of Client Communications, 2002-2003 Message Strategy,
Inc. (primary client: Bromma
Conquip, a Swedish major crane spreader manufacturer) - Managed
and developed media relationships
- Managed
relationship with external ad agency and various vendors overseas to produce marketing
materials
- Developed
strategic media list and fostered new contacts
- Developed
integrated messaging and sales concepts
- Created
and managed development of collateral and ancillary documents, developed press
releases, developed and managed sales and trade show presentations, and promotions
Marketing
Specialist, 2000-2002 Chicago
Manufacturing Center - Pursued,
hired and managed and supervised all internal communications personnel, freelance
writers, designers and photographers, print brokers, contractors and consultants
- Managed
one assistant to help develop internet presence, and internal staff per project
- Managed
all internal and external marketing communications and public relations
- Managed
and developed relationship with external public relations agency
- Developed
communications, publishing and public relations plan using a $250,000 budget
- Trained
executives for interviews
- Wrote
press releases
- Tracked
press coverage
- Liaison
to Chicago media and national trades (Chicago Tribune, Crains Chicago Business,
Chicago Sun-Times and others)
- Managing
editor of 150-page corporate internet site (hits grew 500%), developed content
for usability and marketing, pursued linking and search engine relationships,
tracked results through WebTrends, and managed ISP relationship
- Developed
manufacturing think tank website. Managed branding of new products as part of
a national team
- Developed
communications policies, and reorganized internal document structure
- Directed
graphics
- Met
with Illinois congressional members to discuss manufacturing concerns
- Developed
and managed monthly newsletter for both print and electronic distribution
Direct
Response Coordinator, 1997-1999 International
Fellowship of Christians and Jews - Managed
and supervised three staff catalog personnel
- Oversaw
2.5 million piece/year direct response production and mailing
- Produced
12 newsletters/month, coordinating with consultants and management
- Designed,
wrote, edited and ghosted. Directed $80,000 50 product merchandising project,
including marketing and product development (sales grew 47%/year)
- Liaison
to CBS, New York Times, Jerusalem Post, religious and various Israeli publications,
developing PR strategy work
- Developed
and managed e-commerce campaign (sales grew 10%/month)
Director
of Public Relations, 1995-1996 Chapel
of the Air - Managed
and directed web presence
- Managed
two freelance designers
- Created
plans for crisis communication management for educational publisher
- PR
counsel to executive director and top staff
- Directed,
designed and wrote print marketing, direct mail, news releases and appeal letters
- Ghostwrote
for executive director
- Creative
and editorial director of 12-page catalog, raising record $2.5 million
- Managed
media involvement in US, India, England and Canada
- Developed
and syndicated newspaper column
- Public
relations policy implemented by all offices in USA and Canada.
Stories picked
up by USA Radio News, NBC News, Chicago SunTimes, Chicago Sun-Times, Cincinnati
Post, and many dailies | | |
| Education |
| | |
Wheaton
College Graduate School, Wheaton, IL 36 hours toward MA in Communications
(all but thesis) - Studied
marketing communications/public relations management of the international nonprofit
- Developed
expertise in communicating an organizations needs to the religious and secular
media, analysis and strategizing of public relations, and image and communication
management.
Illinois
State University, Normal, IL 1991 BS, English - Studied
American literature/creative writing, significant studies in social-psychology
and conflict management.
| | |
| Strengths |
| |
- Strong
managerial and project management skills, and process-oriented
- Highly
creative, strong leadership and broadly educated
- Sensitive
to international cultural, media and denominational issues
- Strong
connections to religious media
- Knowledgeable
about national demographic trends and fads
- Knowledgeable
about printing, design and e-commerce
Computer
Skills - Highly
skilled in current Macintosh and Windows OS platforms
- Expert
knowledge of e-marketing and communication
- Expert
strategic search engine knowledge
- HTML
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| | | Software |
| |
- Act!
- Adobe
Acrobat
- Adobe
Illustrator
- Adobe
ImageReady
- Adobe
InDesign
- Adobe
PageMaker
- Adobe
Photoshop
- BB
Edit
- Corel
WordPerfect
- Ektron
|
- Extensis
Portfolio
- Fetch!
- Interwoven
Teamsite
- Lotus
Notes
- Macromedia
Dreamweaver
- Microsoft
Word
- Microsoft
Access
- Microsoft
Excel
- Microsoft
PowerPoint
- Microsoft
Publisher
| - Microsoft
Front Page
- Microsoft
Outlook
- Microsoft
Project
- Microsoft
Sharepoint
- Microsoft
Visio
- Palo
Alto Business Plan Pro 2002
- Quark
Xpress
- Sametime
- SurveyMonkey
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